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SIGMA Close Enough to Touch:
House of the Contemporary

The house, based on an award-winning design by the architects Allmann, Sattler and Wappner, won't be presented to the general public until the Bundesgartenschau (the annual National Garden Festival Germany). The house was built to represent contemporary life in a tangible context for the purpose of 'hands on' analysis.
We conducted an experiment in which we asked three families from three SIGMA milieus to furnish the House of the Contemporary from top to bottom.
Test-family1: Modernes Bürgerliches Milieu (Conventional Modern Mainstream)
Test-family2: Established members of the Aufstiegsorientiertes Milieu (Social Climber)
Test-family3: Postmodernes Milieu (Postmodern Milieu)
You can find the results in the issue of SZ Magazin.
You can find the results in the issue of www.sueddeutsche-tv.de.
More details about the TV programme are available from www.sueddeutsche.de and www.haus-der-gegenwart.de
Once the BUGA has been opened, it will be possible to view the House of the Contemporary. Our experiment will be fully documented there by means of photos and films. Have fun at the House of the Contemporary!
Link to: SIGMA Milieus® / SIGMA Milieus in Germany / Hedonistisches MilieuLink to: SIGMA Milieus® / SIGMA Milieus in Germany / Postmodernes Milieu Link to: SIGMA Milieus® / SIGMA Milieus in Germany / Modernes Arbeitnehmermilieu Link to: SIGMA Milieus® / SIGMA Milieus in Germany / Modernes bürgerliches MilieuLink to: SIGMA Milieus® / SIGMA Milieus in Germany / Liberal-Intellektuelles Milieu Link to: SIGMA Milieus® / SIGMA Milieus in Germany / Aufstiegsorientiertes MilieuLink to: SIGMA Milieus® / SIGMA Milieus in Germany / Konsum-materialistisches MilieuLink to: SIGMA Milieus® / SIGMA Milieus in Germany / Traditionelles ArbeitermilieuLink to: SIGMA Milieus® / SIGMA Milieus in Germany / Traditionelles Bürgerliches MilieuLink to: SIGMA Milieus® / SIGMA Milieus in Germany / Etabliertes Milieu