Everyday life aestheticsGetting a feel for the SIGMA Milieus in the House of the Contemporary:
Documenting various different styles of interior design in Germany together with SZ magazine. Read more
Articles and ReportsP&A Marketing story: The global target group- and trend system of the BMW group presented by Dirk Arnold, Managing director of the BMW market- and trend research and Carsten Ascheberg, in regards to planning & analysis. Read the German text
The Wall Street Journal New York (Frontpage)
SIGMA predicted - correctly it turned out - a significant expansion in the luxury market"
In a cover story on page 1, the "Wall Street Journal", at the opening of the Detroit Motor Show, favourably mentioned the work of SIGMA.
Neal E. Boudette, an expert when it comes to the automotive industry, concluded that the trend-setting studies conducted by SIGMA led BMW to take initiative, and have helped the car manufacturer from Munich get back on the road to success. Read more