Gesellschaft für internationale Marktforschung und Beratung mbH
Friedrichsplatz 11
68165 Mannheim
Phone +49 (0) 621/12 92 2-0

Etabliertes Milieu (8,6% - 6,03 Mio.)

Conservative elite milieus leading a traditional way of life. The leadership role in society is taken for granted as well as the focus on achievement.
Upper Conservatives see themselves as the safekeepers of cultural and moral values and traditions. Their high social status, and their perception of themselves as the economic and political elite culminate in a "natural" entitlement to take the social and economic leadership role in their country.
Important: distinguished lifestyle, etiquette and good manners, understatement and discretion.