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Gesellschaft für internationale Marktforschung und Beratung mbH
0 6, 8
68161 Mannheim
Germany
Phone +49 (0) 621/12 92 2-0
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sigma@sigma-online.com

Liberal-Intellektuelles Milieu (10,1% - 7,08 Mio.)

Liberal educational bourgeois and modern functional elite with post-materialistic orientation. High importance of self-realisation at work and in leisure time. Rejection of outer values (but appreciate exclusive, very selected items).
A flat in a dignified old building in historical residential areas (e.g. ‘Jugendstil’), a cultivated lifestyle, and a donation to Amnesty International at the end of the year. Upper Liberals like it when things are cultivated and social at the same time.
Important: Look after themselves and the world, sense of social justice, ecological and political correctness.