Modernes bürgerliches Milieu (11,7% - 8,24 Mio.)
Strive for a harmonious, pleasant, sheltered life: no risks, no extremes, social relationships rank high in their list of values.
This milieu is the home to the pulse of Germany. They are consumers who have put down their roots but who are modern at the same time. As such, they are the somewhat more conservative branch of the Modern Mainstream. Their number one topic is family and children, which are at the very core of the life and thoughts of this milieu.
Important: Quality of life, security, both material and social/emotional, the middle taken for granted as ones place within society