Gesellschaft für internationale Marktforschung und Beratung mbH
Friedrichsplatz 11
68165 Mannheim
Phone +49 (0) 621/12 92 2-0

Traditionelles bürgerliches Milieu (7,1% - 4,98 Mio.)

Mainstream conservative milieus, which cling to traditional values, morals, social rules and conventions.
Along with the Traditional Blue Collar Segment, for decades this Social Milieu was also the natural centre of the German society, but has long since passed the baton to more modern milieus. With about 13% of the German population 16+ this Social Milieu still represents an important - often "well off“ – target group in the German market.
Important: Orderly private and family life, security, a middle class standard of living.