Gesellschaft für internationale Marktforschung und Beratung mbH
Friedrichsplatz 11
68165 Mannheim
Phone +49 (0) 621/12 92 2-0

Traditionelles Arbeitermilieu (3,2% - 2,27 Mio.)

Working class milieus bearing the stamp of the ”old” industrial society, to some extent, strong union-based ties still exist. Often with socially and politically authoritarian attitudes.
Organisation in unions, solidarity, a social life in the weekend community gardens or membership in the factory chorus – the world of the Blue Collar, which for decades appeared to be set in stone, is slowly drifting apart, parallel to the decline of the industrial society.
Important: social and material security, values based in solidarity and community, satisfactory standard of living.