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ContactSIGMA Gesellschaft für internationale Marktforschung und Beratung mbH 0 6, 8 68161 Mannheim Germany Phone +49 (0) 621/12 92 2-0 Fax +49 (0) 621/15 44 43 sigma@sigma-online.com | Traditionelles Arbeitermilieu (3,2% - 2,27 Mio.) Working class milieus bearing the stamp of the ”old” industrial society, to some extent, strong union-based ties still exist. Often with socially and politically authoritarian attitudes. Organisation in unions, solidarity, a social life in the weekend community gardens or membership in the factory chorus – the world of the Blue Collar, which for decades appeared to be set in stone, is slowly drifting apart, parallel to the decline of the industrial society. Important: social and material security, values based in solidarity and community, satisfactory standard of living. |