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Global target group management, - the easy way!
Its one thing to know target groups, the other thing is to manage them. Thats why when it comes to the SIGMA Systems, we have specifically contracted long term partnerships and co operations both abroad and in Germany, in order to give the specialists which use the SIGMA Milieus® the possibility to operationalize the SIGMA target groups within their specific field of work.
- The Consumer Analysis measures the market and media behavior of SIGMA target groups on a yearly basis of 30.000 cases,
- TV usage is measured up to the second accurately by ACNielsen,
- Axciom micro-segmentation supplies CRM specialists with addresses of various different milieus.
- Our online panel, in cooperation with our subsidiary company Forschungsgruppe Wahlen Online, accounts for 60.000 participants in Germany and 5.000 participants in the US, allowing for SIGMA Milieu quoted online research.
- Our local partners not only help us when it comes to continuously keeping milieus up to date, but also in terms of international ad hoc research.
SIGMA Milieus®Traditionelles Bürgerliches Milieu:
Along with the Traditional Blue Collar Segment, for decades this Social Milieu was also the natural centre of the German society, but has long since passed the baton to more modern milieus...Read more