Social milieus, in form of the SIGMA Milieus®, are available for users of the “Verbraucher Analyse (VA)”. Businesses, which in regards to their marketing define their target groups using the SIGMA Milieus®, or respectively use the SIGMA Sensor for their marketing- and marketing strategies, now are able to apply their findings directly to their marketing strategy. The Verbraucher Analysis includes 667 product categories featuring 1.860 brands. The users of theses categories and brands can now easily be categorized and displayed as members of specific life worlds, having specific attitudes towards life etc.